<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[GROOVE MEDIA]]></title><description><![CDATA[Groove Media]]></description><link>https://www.groovemedia.io/blog</link><generator>RSS for Node</generator><lastBuildDate>Sun, 20 Sep 2026 13:45:19 GMT</lastBuildDate><atom:link href="https://www.groovemedia.io/nl/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[What Is Smart Bidding in Google Ads and Should You Trust It?]]></title><description><![CDATA[Smart Bidding sets your bids automatically using machine learning. When it works, it saves time and improves results. When it fails, it quietly burns budget for weeks.]]></description><link>https://www.groovemedia.io/post/what-is-smart-bidding-google-ads</link><guid isPermaLink="false">6a9fb2c2f461d5f63d5bdd9e</guid><category><![CDATA[Best practices]]></category><pubDate>Tue, 08 Sep 2026 08:48:49 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a96b66_34ad466a313c4a008c9a7dec4e455b02~mv2.png/v1/fit/w_1000,h_810,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jesse Heslinga</dc:creator></item><item><title><![CDATA[Why Did My Google Ads Impressions Drop Suddenly?]]></title><description><![CDATA[A sudden impressions drop in Google Ads usually has one of six causes. This guide shows you how to diagnose which one it is and how to fix it.]]></description><link>https://www.groovemedia.io/post/google-ads-impressions-dropped-suddenly-why-fix</link><guid isPermaLink="false">6a9fb2c6bc6798a8d65ae3c9</guid><category><![CDATA[Opinion]]></category><pubDate>Tue, 08 Sep 2026 08:48:03 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a96b66_b2ee258fa8cc40639f9265e6e5b6ac98~mv2.png/v1/fit/w_1000,h_810,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jesse Heslinga</dc:creator></item><item><title><![CDATA[How Do I Write a Google Ads Headline That Actually Gets Clicks?]]></title><description><![CDATA[Most Google Ads headlines are generic and get ignored. This guide shows the five headline types that work for lead-gen service businesses and how to use all 15 slots properly.]]></description><link>https://www.groovemedia.io/post/how-to-write-google-ads-headlines-that-get-clicks</link><guid isPermaLink="false">6a9fb2cab373966c3b5fddf1</guid><category><![CDATA[Best practices]]></category><category><![CDATA[Opinion]]></category><pubDate>Tue, 08 Sep 2026 08:40:14 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a96b66_79997874abc34e7da2b65e44641d3006~mv2.png/v1/fit/w_1000,h_810,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jesse Heslinga</dc:creator></item><item><title><![CDATA[Waarom stijgen mijn Google Ads kosten per lead elke maand?]]></title><description><![CDATA[Je kosten per lead worden maand na maand hoger. De oorzaak is zelden één ding. Hier zijn de zes meest voorkomende oorzaken en hoe je ze aanpakt.]]></description><link>https://www.groovemedia.io/nl/post/waarom-stijgen-kosten-per-lead-google-ads</link><guid isPermaLink="false">6a9fb2bd5bf065f25f4e3320</guid><pubDate>Tue, 08 Sep 2026 08:38:47 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a96b66_ff9d22c0a5c5432397ef088c72b9691e~mv2.png/v1/fit/w_1000,h_810,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jesse Heslinga</dc:creator></item><item><title><![CDATA[Why Don't My Conversions Match Between Google Ads and GA4?]]></title><description><![CDATA[Google Ads and GA4 rarely show the same conversion count. Six reasons why, what each gap tells you, and when the discrepancy points to a real problem.]]></description><link>https://www.groovemedia.io/post/google-ads-ga4-conversions-dont-match-why</link><guid isPermaLink="false">6a900fa4b9a2824946448226</guid><category><![CDATA[Best practices]]></category><pubDate>Thu, 27 Aug 2026 10:26:16 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a96b66_d50bf794aa2049fc9f44c4c92b1070d5~mv2.png/v1/fit/w_1000,h_810,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jesse Heslinga</dc:creator></item><item><title><![CDATA[Why Is My Cost Per Lead Increasing Every Month?]]></title><description><![CDATA[CPL creeping up month after month is a pattern, not bad luck. Five reasons it happens in lead-gen accounts, and how to diagnose which one you are dealing with.]]></description><link>https://www.groovemedia.io/post/why-is-my-cost-per-lead-increasing-every-month</link><guid isPermaLink="false">6a900fa3bbd513a813cbe057</guid><category><![CDATA[Hiring & Costs]]></category><pubDate>Thu, 27 Aug 2026 10:24:59 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a96b66_ff9d22c0a5c5432397ef088c72b9691e~mv2.png/v1/fit/w_1000,h_810,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jesse Heslinga</dc:creator></item><item><title><![CDATA[How Do Landing Pages Affect Google Ads Conversion Rate?]]></title><description><![CDATA[Your landing page has more impact on Google Ads CPL than most campaign settings. Six factors that move conversion rate, with a checklist for lead-gen pages.]]></description><link>https://www.groovemedia.io/post/landing-pages-google-ads-conversion-rate</link><guid isPermaLink="false">6a900fa48bec28748d3bb43b</guid><category><![CDATA[Opinion]]></category><pubDate>Thu, 27 Aug 2026 10:23:56 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a96b66_d50bf794aa2049fc9f44c4c92b1070d5~mv2.png/v1/fit/w_1000,h_810,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jesse Heslinga</dc:creator></item><item><title><![CDATA[Performance Max vs Standard Search Campaigns: Which Is Better for Lead Gen?]]></title><description><![CDATA[Performance Max and standard Search campaigns do very different things for lead-gen accounts. Which to run, when to run both, and what I see in accounts that tried each.]]></description><link>https://www.groovemedia.io/post/performance-max-vs-search-campaigns-lead-gen</link><guid isPermaLink="false">6a900fa58bec28748d3bb440</guid><category><![CDATA[Opinion]]></category><pubDate>Thu, 27 Aug 2026 10:23:01 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a96b66_b0e6696a2f7649088e6f6da28c81f106~mv2.png/v1/fit/w_1000,h_810,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jesse Heslinga</dc:creator></item><item><title><![CDATA[Does Increasing Google Ads Budget Raise Cost Per Lead?]]></title><description><![CDATA[Raising your Google Ads budget often does raise cost per lead, but not always. What causes it, when it doesn't happen, and how to scale without losing efficiency.]]></description><link>https://www.groovemedia.io/post/does-increasing-google-ads-budget-raise-cost-per-lead</link><guid isPermaLink="false">6a7dc81424b7499942a675a8</guid><category><![CDATA[Opinion]]></category><pubDate>Thu, 13 Aug 2026 13:41:36 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a96b66_ff9d22c0a5c5432397ef088c72b9691e~mv2.png/v1/fit/w_1000,h_810,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jesse Heslinga</dc:creator></item><item><title><![CDATA[Why Does My Google Ads CPL Spike After a Campaign Change?]]></title><description><![CDATA[CPL going up after a Google Ads change is usually Smart Bidding resetting, not a broken change. What's normal, what isn't, and when to act vs. wait it out.]]></description><link>https://www.groovemedia.io/post/google-ads-cpl-spike-after-campaign-change</link><guid isPermaLink="false">6a7dc818f48954b5189f46b8</guid><category><![CDATA[Opinion]]></category><pubDate>Thu, 13 Aug 2026 13:40:31 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a96b66_69d9aac622104c54ae3be8e2ef98230a~mv2.png/v1/fit/w_1000,h_810,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jesse Heslinga</dc:creator></item><item><title><![CDATA[Manual CPC vs Target CPA vs Maximize Conversions: Which Bidding Strategy for Lead Gen?]]></title><description><![CDATA[Manual CPC, Target CPA, or Maximize Conversions for your lead-gen account? What each strategy needs, when it works, and the one mistake that breaks all three.]]></description><link>https://www.groovemedia.io/post/manual-cpc-vs-target-cpa-vs-maximize-conversions-lead-gen</link><guid isPermaLink="false">6a7dc8108a898a8bab6114dc</guid><category><![CDATA[Best practices]]></category><pubDate>Thu, 13 Aug 2026 13:39:25 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a96b66_d50bf794aa2049fc9f44c4c92b1070d5~mv2.png/v1/fit/w_1000,h_810,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jesse Heslinga</dc:creator></item><item><title><![CDATA[Hoe stel je offline conversie tracking in voor Google Ads?]]></title><description><![CDATA[Hoe je offline conversies importeert in Google Ads zodat Smart Bidding op echte opdrachten stuurt, niet op formulierinzendingen. Stap voor stap uitgelegd.]]></description><link>https://www.groovemedia.io/nl/post/offline-conversie-tracking-google-ads-instellen</link><guid isPermaLink="false">6a7dc80c2d04e90cb227ea38</guid><pubDate>Thu, 13 Aug 2026 13:37:23 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a96b66_ff9d22c0a5c5432397ef088c72b9691e~mv2.png/v1/fit/w_1000,h_810,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jesse Heslinga</dc:creator></item><item><title><![CDATA[Google Ads Performance Max werkt niet: zo los je het op]]></title><description><![CDATA[Performance Max levert geen leads op? Dit zijn de meest voorkomende oorzaken en hoe je ze stap voor stap aanpakt.]]></description><link>https://www.groovemedia.io/nl/post/performance-max-slecht-resultaat-oplossen</link><guid isPermaLink="false">6a7b14fc2ea6eb4d2c73a330</guid><pubDate>Tue, 11 Aug 2026 12:28:37 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a96b66_07fdcd2994e84d59bb381d421ca6c18a~mv2.png/v1/fit/w_1000,h_810,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jesse Heslinga</dc:creator></item><item><title><![CDATA[How do I track form submissions as conversions in Google Ads?]]></title><description><![CDATA[Step-by-step guide to tracking form fills in Google Ads, from GTM setup to enhanced conversions, with the mistakes that silently break your data.]]></description><link>https://www.groovemedia.io/post/track-form-submissions-google-ads-conversions</link><guid isPermaLink="false">6a7b0beb03ca10d8b3fc056c</guid><category><![CDATA[Best practices]]></category><pubDate>Tue, 11 Aug 2026 12:05:12 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a96b66_e7f21c81bcb843a2bb0345bc43ef3601~mv2.png/v1/fit/w_1000,h_810,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jesse Heslinga</dc:creator></item><item><title><![CDATA[How do I know if my Google Ads leads are good quality (not just cheap)?]]></title><description><![CDATA[Low CPL looks good until no one converts. Learn how to tell if your Google Ads leads are actually qualified, and how to give Google the right signal.]]></description><link>https://www.groovemedia.io/post/google-ads-lead-quality-how-to-know</link><guid isPermaLink="false">6a7b0beffeb46c460534743c</guid><category><![CDATA[Opinion]]></category><pubDate>Tue, 11 Aug 2026 12:03:36 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a96b66_79997874abc34e7da2b65e44641d3006~mv2.png/v1/fit/w_1000,h_810,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jesse Heslinga</dc:creator></item><item><title><![CDATA[Why are my impressions high but clicks low?]]></title><description><![CDATA[High impressions but low clicks usually means your ad is showing up but not earning the click. Here are the most common causes and how to fix each one.]]></description><link>https://www.groovemedia.io/post/google-ads-impressions-high-clicks-low</link><guid isPermaLink="false">6a7b0bf2a52c70f4b3532f4e</guid><category><![CDATA[Best practices]]></category><pubDate>Tue, 11 Aug 2026 12:02:42 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a96b66_ff9d22c0a5c5432397ef088c72b9691e~mv2.png/v1/fit/w_1000,h_810,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jesse Heslinga</dc:creator></item><item><title><![CDATA[How do I set up conversion tracking with a CRM (HubSpot / Pipedrive / etc.)?]]></title><description><![CDATA[Connect your CRM to Google Ads so Smart Bidding optimizes for closed customers, not just form fills. Step-by-step guide for HubSpot, Pipedrive, and the GCLID method.]]></description><link>https://www.groovemedia.io/post/google-ads-conversion-tracking-crm-setup</link><guid isPermaLink="false">6a7b0bf6bb2b410376bc2059</guid><category><![CDATA[Best practices]]></category><pubDate>Tue, 11 Aug 2026 12:01:06 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a96b66_79997874abc34e7da2b65e44641d3006~mv2.png/v1/fit/w_1000,h_810,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jesse Heslinga</dc:creator></item><item><title><![CDATA[Draait je Google Ads bureau op de automatische piloot?]]></title><description><![CDATA[Zeven signalen dat er niemand meer echt in je account werkt, en wat je kunt vragen om daar zeker van te zijn voordat je overstapt.]]></description><link>https://www.groovemedia.io/nl/post/google-ads-bureau-doet-niets</link><guid isPermaLink="false">6a7af0506451349f6d93372c</guid><pubDate>Tue, 11 Aug 2026 10:20:39 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a96b66_451de3429b274999b70082a0afe8cd30~mv2.png/v1/fit/w_1000,h_810,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jesse Heslinga</dc:creator></item><item><title><![CDATA[Percentage van je advertentiebudget of een vast tarief?]]></title><description><![CDATA[Percentage van het advertentiebudget of een vast maandtarief. Welk model wanneer eerlijk is, en het belangenconflict dat in het eerste model verstopt zit.]]></description><link>https://www.groovemedia.io/nl/post/google-ads-fee-percentage-of-vast-tarief</link><guid isPermaLink="false">6a7af0446451349f6d933705</guid><pubDate>Tue, 11 Aug 2026 10:19:46 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a96b66_e6ba745ced7746e09bcf228d558dc35c~mv2.png/v1/fit/w_1000,h_810,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jesse Heslinga</dc:creator></item><item><title><![CDATA[Is een Google Ads bureau het waard?]]></title><description><![CDATA[Wanneer een Google Ads bureau zichzelf terugverdient en wanneer niet. De rekensom, de ondergrens waaronder het niet uitkomt, en wat je alternatieven zijn.]]></description><link>https://www.groovemedia.io/nl/post/is-een-google-ads-bureau-het-waard</link><guid isPermaLink="false">6a7af04103ca10d8b3fbbfdd</guid><pubDate>Tue, 11 Aug 2026 10:18:55 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a96b66_5d7e20b7232649038df6080c59883430~mv2.png/v1/fit/w_1000,h_810,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jesse Heslinga</dc:creator></item></channel></rss>