Real Google Ads strategy for service businesses that live on leads. No fluff, no vanity metrics: how to lower your cost per lead, spot wasted spend, and know whether your account is actually working.
Two ways to track phone calls from Google Ads: Google's free forwarding numbers, and a tool like CallRail for keyword-level tracking and qualified-call scoring. The setup, step by step.
Getting spam and junk leads from Google Ads? Why it happens, how to tell junk from just-cheap, and the exact order to fix it, from traffic to forms to bidding.
Performance Max can work for lead gen, or flood you with junk. The one thing that decides which, when to use it, and how to run it without wasting budget.
