GOOGLE ADS MANAGEMENT - SENIOR ONLY
Google Ads run by the person who actually does the work
I'm a Google Ads expert for service businesses that live on leads. I'm not an agency, and I don't want to be. You work with one person: me. I build the tracking, run the campaigns, and obsess over one thing: more of the right leads, less wasted spend.
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Typical retention:
3+ years
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No long-term contracts
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Personally managed
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Lead-gen only
(no ecommerce)
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7+ years Google Partner
THE PROBLEM
You already know Google Ads works. The question is why it isn't working better.
Most businesses that come to Groove aren't asking whether to run Google Ads. They're already spending €5k, €20k, €50k a month and something's off. The cost per lead keeps creeping up with no clear reason. Half the leads are the wrong area, the wrong service, or straight junk. The reporting is a dashboard nobody can act on. And the agency running it sends the same monthly PDF whether the account is thriving or bleeding.
That's usually not a Google problem. It's a structure, tracking, and attention problem. Those are fixable.
WHAT'S INCLUDED
What you get every month
Full management of your Google Ads account. Everything below is standard, not an upsell.
Campaign management across Search, Shopping and Performance Max
Built and structured around your locations and services, optimised continuously, not "set and forget."
Search-terms and negative-keyword control
The weekly, unglamorous work that stops budget leaking to searches that will never convert.
Conversion tracking, set up properly and kept honest
So the numbers you decide on measure booked jobs and real enquiries, not clicks and form-fills that never call back.
Reporting you can actually use
Location-level visibility on spend, CPL and lead quality, so you see which branches perform and which bleed money.
Landing page input
Where the page is costing you leads, you'll hear it, with specific fixes. Build support available when you need it.
Strategy and direct access
Regular calls, and a strategist who answers your emails. You're never handed to a junior.
HOW IT WORKS
How we work together
Discovery call
A short call to understand your business, your market, and what "a good lead" actually means for you. I qualify fit honestly. If Google Ads or I aren't right for you, you'll hear that too.
Account audit
Before anything changes, I look at what's really happening in the account: where budget is wasted, where tracking lies, where the structure is holding you back. You get the findings whether or not you sign.
Onboarding (Month 1)
Tracking is fixed, campaigns are rebuilt around your locations and services, and you get an action plan: what I'm fixing first, and why. Month one is foundation, not miracles.
Growth (Months 2–6)
The real work. Continuous optimisation, structured testing, cutting waste and scaling what converts. This is where the cost per lead comes down and the lead quality comes up.
Expansion (ongoing)
New locations, new campaigns, and the wider growth conversations: offer, funnel, where the next lead actually comes from. Most Groove clients stay around 2.5 years.
WHO IT'S FOR
Who this is for
A good fit if you're
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A service business that runs on leads — home services (landscaping, HVAC, solar, roofing, renovation) or clinics (dental, cosmetic, hair transplant, physio), single or multi-location.
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Spending €5k–€50k a month on Google Ads, or ready to scale to that seriously.
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Frustrated by rising CPL, poor lead quality, or an agency running a generic playbook.
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In it for growth over the long term, and willing to share business context so the ads reflect reality.
Not a fit if
You're spending under €5k a month, want Meta or TikTok managed (Google is all I do), are shopping five agencies purely on price, or want someone to "just run it" without any strategy conversation.
Results
What that looks like in the account
CASE STUDY 01
AppyBee
AppyBee (a gym software company) was juggling growth without a clear strategy, consistent messaging, or strong brand positioning in a competitive market.
The goal was to implement a sustainable, predictable lead flow for AppyBee.
We use a combination of consolidated search campaigns focusing on the hughes intent keywords together with a remarketing strategy on social (Meta).
PRICING
What it costs
Management from€1,250/ month
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From €1,250/month, scaling with ad spend and account complexity.
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Minimum €5,000/month in ad spend (or committed to reach it within 60 days). Below that, Google Ads can't gather enough data to work.
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Month one covers the audit, tracking setup, keyword research and full campaign build. For qualifying clients, part of the setup can be credited against the first month.
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Minimum 3-month commitment. Month one is setup, real optimisation starts in month two. Thirty days isn't enough to judge anything.
You're paying for senior expertise on your account every day, not a seat in a queue. Want the full picture on what agencies charge, or what budget to set?
WHY ME
Why work with me
Full management of your Google Ads account. Everything below is standard, not an upsell.
You work with me
Every account, every day. No juniors, no rotating account managers, no handoffs. The person you hire is the person doing the work.
Nothing slips through
I've built my own tools that keep watch on your account and run the checks, so problems get caught fast and nothing's missed in a busy week. See how I work →
You'll always know what's happening
Transparent reporting, structured testing, and plain explanations of your account instead of a dashboard you can't read.
Not an agency, by choice
One person with a limited number of clients means real attention on yours. For specific jobs like landing pages or creative, I bring in specialist contractors I trust. You still deal with me.
Google, deep
Search, Shopping and Performance Max are all I do. I refer Meta and SEO out to people who are good at them.
Built for the long term
Average client stays around 2.5 years. I think about your growth, not just this month's campaigns.