For ourselves we wanted to create a brand identity, which communicates cool and confident vibes of urban professionals, who are serious but creative makers. Our visuals emphasize timeless black and white imagery and the colour palette is warm and energetic. The green highlight colour is an unexpected pinch of colour, which creates the unique colour combination. For ourselves we wanted to create a brand identity, which communicates cool and confident vibes of urban professionals, who are serious but creative makers. Our visuals emphasise timeless black and white imagery and the colour palette is warm and energetic. The green highlight colour is an unexpected pinch of colour, which creates the unique colour combination.