DIY Branding vs. Professional Branding: What’s Best for Your Business?
- deamarianastasia
- May 7
- 5 min read
Nailing your business’ branding is in today’s crowded marketplace more important than ever before. I have said this so many times and will keep on repeating it: Unfortunately it’s not enough that you have an amazing product if your branding sucks. Your brand is the bridge between your clients and the product.

You have two options when it comes to creating your brand:
Do it yourself.
Invest in a professional.
Creating your own brand is not impossible, let’s start from there, but it does come with a different price…
First, what is branding and why
should you care about it?
Simple and short: Your brand is how people feel about you and what they say about you when you are not there.
And why should you care about your brand? Well if people don’t say nice things about you, then it’s harder to convince them and others into buying your services or products. But imagine the opposite situation: your branding is on point and your audience enjoys it and feels connected to it. This makes people say good things about your business, the word will spread and others don't want to miss out on what you offer! Just saying.
The DIY way of building your own brand

The professional approach of hiring branding experts


How to decide, which one is the best way for you?
I can recommend DIY branding for those who are visually talented and have a very strong vision of their brand’s visual identity. BUT a good visual identity is built on a well-crafted strategy, which you might not be entirely fluent with. In this case I’d recommend you to still use a brand agency even just as a consultant along the process. With this combo you’ll definitely create a kick-ass brand!
For the rest I say that you need to evaluate what is your budget and what do you want to achieve with your brand.
What is your current budget and timeline?
Do you have time to DIY properly?
Is your brand strategy clear to you?
Are you a visual person and good with colours and designing layouts?
Are you familiar with basic design tools?
If you answered "NO" to two or more questions, I’d consider working with an expert.
There are also few hybrid options to consider:
Have a brand coaching or a strategy session without the full-service design. This will give you a good understanding of what direction to go with your visual identity and how to build a strong brand.
You could invest in templates or semi-custom branding. Just be mindful that you don't buy just some templates that look nice, but they should also align with your brand strategy.
Start by DIY and level up professionally later. No shame in there, you gotta start somewhere. 🔥 Just keep in mind that a good brand can be a game-changer for your business and remember to level up, when the time is right. Your brand should grow along your business 🚀

Key Takeaways
Having a good brand has never been as valuable as it is today.
There is no one-size-fits-all when it comes to building a brand.
You can DIY a good brand, it’s just a lot of learning and costs a lot of hours.
A professional delivers quality results and everything that you'll need but it does cost money.
Like I said, there is no one-size-fits-all. If you are struggling with finding the best option for your business, don’t hesitate to reach out and we’ll figure out what you could do next. 👋🏼

ANASTASIA POLJATSCHENKO
Graphic Designer / Brand Specialist
Co-founder of Groove Media
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