Real Google Ads strategy for service businesses that live on leads. No fluff, no vanity metrics: how to lower your cost per lead, spot wasted spend, and know whether your account is actually working.
Google Ads freelancer or agency? A good freelancer wins on cost and direct access; an agency wins on depth and continuity. The honest split, and who wins.
Local Services Ads vs Google Search Ads for a local service business? LSA gives the cheapest top-of-page booked calls, Search gives control and reach. The honest split.
Google Ads vs Meta Ads for a lead-gen service business? Google's search intent usually wins on lead quality, but Meta has a real role. The honest split.
Jesse Heslinga
Jul 911 min read
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