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Typical retention: 3+ years
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Personally managed • No long-term contracts
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Lead-gen only (no ecommerce)
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CPL & lead quality first
Google Ads Lead Generation
We build and manage high-intent Google Ads campaigns focused on consistent lead flow - not clicks, impressions, or “activity.”
Every decision is made with two metrics in mind:
cost per lead and lead quality.
This is the core of what clients hire us for.
Creatives & Funnels (When Needed)
Sometimes ads underperform for a simple reason: The page or message on the other side isn’t doing its job.
When that happens, we’ll help fix:
✔️ ad messaging
✔️ landing pages
✔️ basic funnel flow
If everything else is already working, we leave it alone.
Positioning & Visual Clarity
(When Needed)
If your positioning, trust signals, or visual identity are holding performance back, we’ll help clean that up before pushing more traffic.
That can include:
✔️ tightening messaging
✔️ improving how professional and credible things look
✔️ aligning visuals with what you’re actually selling
If this isn’t an issue, we don’t touch it.
We don’t sell “more services.”
We fix what’s necessary.
WHY GROOVE MEDIA?
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Boutique-level service: Personal, 1-on-1 support
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7+ years experience in Google Ads
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No long term contracts
you stay for results - not because we tied you down.
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Satisfaction guarantee. We make sure all our clients are happy. If not = money back
MEET THE TEAM
PAID ADS SPECIALIST
Jesse Heslinga
Hello! I'm Jesse, founder of Groove Media.
I specialist in running high-converting search campaigns for my clients. Since I don't work with any ecommerce businesses, all I do is generate leads for my clients.
This specialisation means I don't have to guess what works, since I know the frameworks.
Over the years I have worked with big and small brands, and was even named as top 20 growth marketing specialists in the Netherlands.
GRAPHIC DESIGNER
Anastasia Poljatschenko
Hey! I'm Anastasia, co-founder of Groove Media.
With my keen eye for details and passion for colours, I am responsible for putting together high converting creatives and funnels.
Sometimes, it is not your product or service, but your presentation that is holding you back. That is where I come in. With high performing creative, your ads will start to shine.
I am looking forward to working on your brand's potential and fuel it up with some great design!
Jan
CEO @ AppyBee
"Groove Media has been an absolute pleasure to work with, and we continue to rely on their expertise. The deep understanding of digital media shines through in the high-quality work they consistently deliver. Responsive, professional, and always go above and beyond to ensure client satisfaction. We highly recommend Groove Media for anyone looking to elevate their online presence! "
Antti
Co-Founder at Monti Oy
"True experts and additionally we got great hands-on guidance, tips and tricks to improve our marketing-game. A 100% recommendation for Groove Media! "
Cengiz
Managing Director at Hairtec
" Your work has resulted in a much stronger foundation than before (after previous collaborations with more than five parties). Thanks to his approach, we now finally have complete peace of mind, which gives us the time and space to focus on our core process. "
CASE STUDIES
CASE STUDY 01
AppyBee
AppyBee (a gym software company) was juggling growth without a clear strategy, consistent messaging, or strong brand positioning in a competitive market.
The goal was to implement a sustainable, predictable lead flow for AppyBee.
We use a combination of consolidated search campaigns focusing on the hughes intent keywords together with a remarketing strategy on social (Meta).
LEARN FROM US SO YOU CAN DO IT YOURSELF
Find out where your current campaigns are leaking marketing budget - and whether Google Ads is actually set up to work for your business.
We’ll review your account and tell you:
✔️ what’s holding performance back
✔️ what’s worth fixing
✔️ and what to leave alone
No obligation. No pitch. Just clarity.
FREQUENTLY ASKED QUESTIONS
If you have any inquiries or questions that we haven't answered here, please send us an email and we'll help you out.
Will Google Ads work for my business? 🔥 It depends on a few fundamentals: •Are people actively searching for what you offer? •Is your service valuable enough to support paid acquisition? •Do you have a realistic (monthly) budget? If those fundamentals aren’t in place, we’ll tell you upfront. In some cases, we recommend starting with a small pilot phase to validate assumptions with real data before ramping up ad spend. We specialize in lead generation. If you’re an ecommerce business, we’re happy to refer you to specialists in that area.
Do you offer a performance guarantee? 🔥 We don’t offer guarantees tied to specific performance numbers. Too many variables - competition, pricing, industry dynamics, sales process - influence outcomes to responsibly promise results before seeing real data. What we do offer: •Clear KPIs agreed upfront •Transparent reporting •Senior-level management •Month-to-month engagement If you’re unhappy with the work, you’re free to leave. We believe trust is built through performance - not contracts.
How long are contracts? 🔥 Most engagements are month-to-month. We don’t believe in locking businesses into long-term agreements before value has been demonstrated. Many clients stay for years - but that’s because the relationship makes sense, not because they’re tied in.
Who owns the ad accounts? 🔥 You do. Your Google Ads account is owned by your business - always. We work inside your account. You retain full access and control at all times. If you’ve worked with agencies before, this detail matters.
How involved do I need to be? 🔥 You won’t need to micromanage campaigns. We handle day-to-day management and optimization. Your involvement is most valuable at the strategic level - defining goals, sharing context, and reviewing key decisions when needed. Most clients appreciate being able to focus on running their business while we manage the ad system.
How quickly should we expect results? 🔥 Initial improvements often happen in the first few months as structure and targeting are refined. Our focus is not short-term spikes, but stable performance you can plan around. That usually requires deliberate adjustments rather than aggressive changes.
Do you also help with creatives, funnels, or branding? 🔥 Our core responsibility is Google Ads for lead generation. If performance is being limited by messaging, landing pages, or visual clarity, we’ll address that - but only when it meaningfully impacts results. If everything is already working well, we leave it alone.
Do you also do social media marketing? 🔥 For some clients we run ads on Facebook & Instagram too. In general, our clients would provide the creative if it is video, and we set up the right targeting and strategy. If you want to run static image ads, we can build those for you according to your brand guidelines. Our core focus is on Google Ads, but when it fits the strategy, we often support it by running ads on social media too. In some cases, we might refer you to a dedicated social media ad specialist.
Do you also do Microsoft Ads? 🔥 Yes, if this fits your strategy and budget, we run Microsoft ads too. This works relatively similar to Google Ads.
OUR PARTNERS
