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jesse_groove_medoa

Google Ads, run by
one senior expert

I'm Jesse. I build and run high-intent Google Ads for service businesses that live on leads, focused on cost per lead and lead quality, not clicks or "activity." I'm not an agency. You work with me, the person doing the work.

Stay because it works: 3+ years average retention.

Senior Google Ads. Lead-gen only.

 A short call to see if this makes sense → 
Home

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Typical retention:

3+ years

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No long-term contracts

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Personally managed

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Lead-gen only

(no ecommerce)

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7+ years Google Partner

WHAT I DO

Google, deep.
Not everything, shallow. 

Search, Shopping and Performance Max, built around your locations and services. I fix what's necessary and leave the rest alone.

a chart showing performance
Google Ads Management

The core. Campaigns built and optimised for cost per lead and lead quality, with tracking set up properly so you know what actually drives booked jobs.

See how I manage Google Ads  →

items from a branding toolbox
Tracking & lead quality

Conversion tracking, kept honest. So the numbers you decide on measure real enquiries and booked jobs, not clicks and form-fills that never call back.

Why your CPL might be lying →

a rocket and performance marketing stats
Creative & positioning, when needed

Ad messaging, landing pages, and tightening how credible things look. Only where it moves the needle. For builds, I bring in contractors I trust.

How I work →

WHY WORK WITH ME

One person, accountable,
on every account.

I'm not an agency, and I don't want to be. You work with one person: me. For specific jobs like landing pages or creative, I bring in specialist contractors I trust. You still deal with me.

Personally managed

No juniors, no account managers, no handoffs. The person you hire is the person doing the work.

Lead-gen only

Service businesses that run on leads, not ecommerce. It's all I do, so I'm good at it.

No long-term contracts

You stay because it works, not because a contract traps you.

Cost per lead, not vanity

Every decision is made on two metrics: cost per lead and lead quality.

Nothing slips through

I've built my own tools that keep watch on your account and run the checks, so problems get caught fast and nothing's missed in a busy week. 

See how I work →

Straight answers

I make sure my clients are happy, and I tell you the truth about your account, good or bad.

RESULTS
customer_review

Jan

CEO @ AppyBee

"Jesse has been an absolute pleasure to work with, and we continue to rely on his expertise. The deep understanding of digital media shines through in the high-quality work they consistently deliver. Responsive, professional, and always go above and beyond to ensure client satisfaction. We highly recommend Jesse for anyone looking to elevate their online presence! "
customer_review

Antti

Co-Founder at Monti Oy

"A true expert and additionally we got great hands-on guidance, tips and tricks to improve our marketing-game. A 100% recommendation for Groove Media! "
customer_review

Cengiz

Managing Director at Hairtec

" Your work has resulted in a much stronger foundation than before (after previous collaborations with more than five parties). Thanks to his approach, we now finally have complete peace of mind, which gives us the time and space to focus on our core process. "

What Clients Say

See full results & case studies

appybee

CASE STUDY 01 

AppyBee

AppyBee (a gym software company) was juggling growth without a clear strategy, consistent messaging, or strong brand positioning in a competitive market. 

 

The goal was to implement a sustainable, predictable lead flow for AppyBee.

 

We use a combination of consolidated search campaigns focusing on the hughes intent keywords together with a remarketing strategy on social (Meta).  

 

READ MORE

Our Services

Find out where your current campaigns are leaking marketing budget - and whether Google Ads is actually set up to work for your business.

I’ll review your account and tell you:

what’s holding performance back

what’s worth fixing

and what to leave alone

 

No obligation. No pitch. Just clarity.

FAQ

Frequently asked questions

If you have any inquiries or questions that we haven't answered here, please send us an email and we'll help you out.

Will Google Ads work for my business? 🔥 It depends on a few fundamentals: •Are people actively searching for what you offer? •Is your service valuable enough to support paid acquisition? •Do you have a realistic (monthly) budget? If those fundamentals aren’t in place, we’ll tell you upfront. In some cases, we recommend starting with a small pilot phase to validate assumptions with real data before ramping up ad spend. We specialize in lead generation. If you’re an ecommerce business, we’re happy to refer you to specialists in that area.

How long are contracts? 🔥 Most engagements are month-to-month. We don’t believe in locking businesses into long-term agreements before value has been demonstrated. Many clients stay for years - but that’s because the relationship makes sense, not because they’re tied in.

How involved do I need to be? 🔥 You won’t need to micromanage campaigns. We handle day-to-day management and optimization. Your involvement is most valuable at the strategic level - defining goals, sharing context, and reviewing key decisions when needed. Most clients appreciate being able to focus on running their business while we manage the ad system.

Do you also help with creatives, funnels, or branding? 🔥 Our core responsibility is Google Ads for lead generation. If performance is being limited by messaging, landing pages, or visual clarity, we’ll address that - but only when it meaningfully impacts results. If everything is already working well, we leave it alone.

Do you also do Microsoft Ads? 🔥 Yes, if this fits your strategy and budget, we run Microsoft ads too. This works relatively similar to Google Ads.

Do you offer a performance guarantee? 🔥 We don’t offer guarantees tied to specific performance numbers. Too many variables - competition, pricing, industry dynamics, sales process - influence outcomes to responsibly promise results before seeing real data. What we do offer: •Clear KPIs agreed upfront •Transparent reporting •Senior-level management •Month-to-month engagement If you’re unhappy with the work, you’re free to leave. We believe trust is built through performance - not contracts.

Who owns the ad accounts? 🔥 You do. Your Google Ads account is owned by your business - always. We work inside your account. You retain full access and control at all times. If you’ve worked with agencies before, this detail matters.

How quickly should we expect results? 🔥 Initial improvements often happen in the first few months as structure and targeting are refined. Our focus is not short-term spikes, but stable performance you can plan around. That usually requires deliberate adjustments rather than aggressive changes.

Do you also do social media marketing? 🔥 For some clients we run ads on Facebook & Instagram too. In general, our clients would provide the creative if it is video, and we set up the right targeting and strategy. If you want to run static image ads, we can build those for you according to your brand guidelines. Our core focus is on Google Ads, but when it fits the strategy, we often support it by running ads on social media too. In some cases, we might refer you to a dedicated social media ad specialist.

Our partners

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